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News


  • 11/11/2019

    Phillips in Association with Bacs & Russo Presents - TWO EXCLUSIVE ZENITH EL PRIMERO LIMITED EDITION CHRONOGRAPHS DESIGNED BY PHILLIPS

    including: A Yellow Gold Ref. A386 Limited to 20 Pieces & A Stainless Steel Ref. A386 Limited to 49 Pieces A Total of 69 Timepieces will be offered to commemorate the 50th Anniversary Of the Revolutionary Zenith El Primero Calibre

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  • 11/11/2019

    Rarest one-off Zenith El Primero achieves highest auction price ever

    50th Anniversary celebrations for Zenith’s legendary El Primero chronograph end on high note at Geneva Watch Auction X, on 10 November 2019, raising a record USD 250’650, CHF 250’000, EUR 196’125 benefiting Zoé4life, part of the Childhood Cancer International network.

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  • 11/1/2019

    CHRONOMASTER 2 - New-gen El Primero

    El Primero is celebrating its 50th anniversary. An opportunity to unveil this cult movement in its modernised version, fitted in the emblematic Chronomaster. The new El Primero lineage is inaugurated with series of 250 titanium models featuring an original ceramic bezel and skeleton dial. Reinterpreted to ensure greater modularity, the El Primero 3600 calibre has been designed using the latest technologies, while preserving the DNA of the original movement. Also beating at the high frequency of 36,000 vibrations per hour, it measures and displays tenths of a second. Alongside the original El Primero, it will gradually be introduced on other models in the range and equipped with various functions.

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  • 10/30/2019

    Zenith brings the watchmaking of the future to Zhengzhou with the opening of its new retail concept

    Zhengzhou, October 26 2019: During Zenith’s 2019 road show in China, which is making its way through eight cities until the end of the year, Zenith has inaugurated its new boutique In the province of Fujian. Following a press conference with brand ambassador Eason Chan and the traditional ribbon-cutting ceremony, guests were invited to discover the new Zenith retail concept in Zhengzhou David City, the most popular and upscale shopping centre in Zhengzhou.

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